Unified Omnichannel Retail in the Cloud at Record Speed

Nikon streamlines Europe-wide sales and logistics with Scheer PAS

To remain a leader in digital optics, Nikon Europe needed to break down silos between thousands of partners, platforms, and logistics providers. With support from Scheer PAS, Nikon launched a hybrid cloud that unifies all B2B and B2C sales, provides real-time visibility into customers and products, and lets the company be responsive to business change.

SAP, previously a bottleneck for online operations, was fully integrated five times faster than legacy approaches. Integration cost was slashed by 40%, and platform flexibility now delivers consistent customer and dealer experiences across 35 countries, delivered on budget and on schedule.

Nikon Europe’s pursuit of the “perfect purchasing experience” was frustrated by unconnected eCommerce, logistics, payment platforms, and SAP infrastructure not built for real-time volume. Manual data exchange with thousands of dealers impacted both delivery time and the budget, while customer and product information remained fragmented. Supporting business innovation and partner flexibility required a next-generation cloud architecture that could unify processes without disrupting established sales operations.

Scheer PAS orchestrated SAP, eCommerce, search, payments, and logistics within a single hybrid cloud data hub. Its model-based, low-code framework united business and IT systems, rapidly translating requirements into reality across 35 markets. SAP’s pan-European system was connected without costly custom developments, making real-time, traceable sales possible. Changes that once took several months (e.g., swapping logistics partners), now take days, and simpler adjustments can go live in a matter of hours.

Nikon’s new sales platform launched as planned, with the investment paying for itself within months. Unified customer and product data now flow freely across all B2B and B2C processes, supporting high service and rapid adaptation. Every integration is now transparent, documented, and easily updated: operational changes (like switching logistics providers) are handled in a few days and without disruption. Automation and data consolidation have increased efficiency, minimised costs, and future-proofed the business for digital retail at any scale.