Omnichannel Agility for Modern Retail: Future-Proofed by Design

Kneipp connects stores and eCommerce for seamless shopping journeys

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Two shoppers walking into a Kneipp retail store

Transforming retail: perfect, connected experiences at any scale

Personal‑care retailer Kneipp recognised that unlocking a superior retail experience depended on intelligent, flexible linking of their online shop and flagship stores. Scheer PAS enabled rapid, model-based point-of-sale and merchandise integration, avoiding SAP customisation costs and supporting system rollouts in Germany, the US, and the Netherlands.

 

Master data now flows automatically, channels are fully synchronised, and reusable integration patterns allow the business to adapt at digital speed. CIOs and CTOs gain transparency, flexibility, and a no-downtime path to scalable global operations.

0

Downtime during rollouts

100%

Synchronised article, orders, and stock data across all channels

Fastest

Route from concept to omnichannel launch with reusability at the core

The challenge

Fragmented retail channels, no documentation, slow to adapt

Kneipp needed a unified buying experience for demanding customers, combining flagship stores with a rapidly growing online shop across multiple countries. Point-to-point integrations were undocumented, making updates slow and risky. The legacy approach was inflexible, limiting fast innovation and scalability, and costly SAP customisations were out of the question. IT leaders needed transparency, automation, and agility for future growth.

The solution

Reusable patterns, automatic sync – omnichannel in weeks

Scheer PAS delivered a model-driven integration layer that connects the online shop, POS, and SAP in real time. Article master data is merged from multiple systems, and changes are synchronised automatically between all channels without full data loads. Reusable integration patterns boost delivery speed and simplify future maintainability. Thanks to the platform’s microservices architecture, features can be updated without downtime, and rollouts across the DACH region, the US, and the Netherlands run safely and transparently.

The result

Customer-first, ready for growth: Innovation without downtime

Today, Kneipp’s shopping journeys, whether online or in-store, are tightly linked, with customer and product data always up to date. IT teams can manage and extend omnichannel experiences flexibly using standard, reusable integration patterns and microservices. Expansion into new markets or channels is swift and secure; even major changes introduce no downtime. The result is a retail operation that is as flexible as the market demands, and fully prepared for the future of global commerce.

What’s next

Modular, scalable retail: Grow and adapt on demand

Using Scheer PAS as its integration backbone, Kneipp can now connect new channels, respond to changing market and customer needs, and roll out innovative business models, in a seamless, cost-effective way. Future expansion, new stores, partnerships, and digital touchpoints can be delivered with minimal effort and in record time.

"The number of integration options and the flexibility are outstanding, as is the speed of implementation."

Manja Kuntzsch, Head of Digital Media, Kneipp GmbH

See how industry leaders use Scheer PAS in practice