Fast Marketplace Integration for Retail: dodenhof & Scheer PAS

The shift from physical retail to digital commerce requires more than an online shop; it demands seamless integration across ERP systems, marketplaces, logistics partners, and payment systems. dodenhof successfully expanded its eCommerce business by connecting new marketplaces in just four weeks using Scheer PAS.

The platform enabled reliable data synchronisation, automated order processing, and marketplace-specific mappings without disrupting existing SAP Retail processes. The result is faster time-to-market, a scalable integration architecture, and measurable revenue growth across multiple sales channels.

For years, declining foot traffic has been a challenge for brick-and-mortar retail, while online marketplaces continue to grow rapidly. For dodenhof, one of northern Germany’s largest shopping centres, the strategic objective was clear: extend its physical retail strength into scalable digital sales channels.

However, integrating multiple external marketplaces into an existing SAP Retail landscape required more than technical connectivity. It depended on reliable synchronisation of prices, stock levels, master data, and order processes, without disrupting ongoing store operations. Speed was essential, but so were stability and process integrity.

With Scheer PAS as its central integration platform, dodenhof established a scalable architecture connecting SAP Retail, marketplaces, logistics providers, payment services, and the internal picker cockpit.

The platform maps marketplace-specific APIs and data structures while ensuring clean, bidirectional communication with the ERP system. Product data, pricing, and stock information are automatically distributed to each marketplace. Incoming orders are processed via standardised integration flows, triggering logistics, payment handling, and warehouse picking in real time.

New marketplaces can now be connected and launched within four weeks without restructuring the core system landscape.

By implementing Scheer PAS, dodenhof significantly accelerated its digital expansion. New marketplaces can be activated within weeks, enabling a rapid response to market opportunities and customer demand.

The unified integration layer ensures consistent data quality across all channels, reduces manual effort, and stabilises order processing from checkout to shipment.

The result is a future-proof, composable commerce architecture that supports scalable growth and transforms dodenhof from a traditional retail leader into a digitally extended, multi-channel enterprise.

With a scalable integration architecture in place, dodenhof is perfectly placed to continuously expand its digital ecosystem. Additional marketplaces, new service providers, and evolving customer touchpoints can be connected without disrupting core ERP processes.

By leveraging the composable capabilities of Scheer PAS, the company can adapt quickly to market shifts, introduce new digital services, and optimise end-to-end processes across channels. The foundation is set not only for marketplace growth, but for long-term digital innovation, operational resilience, and sustainable competitive advantage.