Scheer PAS Kneipp partner Logo

Customer

Kneipp GmbH

Project

Integration

Our customer:

"Kneipp works. Naturally" - the effective naturopathic studies of health pioneer Sebastian Kneipp laid the foundation for the founding and development of today's Kneipp GmbH and the Kneipp® brand in 1891. Today, Kneipp is an internationally active company based in Würzburg, exporting popular body care and bathing products as well as medicines and dietary supplements to many countries around the world.

Challenges

  • Optimisation of the shopping experience
  • Linking the online shop and flagship store sales channels
  • Lack of documentation for point-to-point integration
  • Increased flexibility for future technical adjustments
Case study | Kneipp

Future-proof implementation of the omnichannel strategy

The decisive factor for satisfied customers is a good user experience. At Kneipp, a key component for this is the seamless linking of all sales channels, such as the flagship store and online store, through an intelligent omnichannel strategy. Thanks to the model-based approach of Scheer PAS, the development and expansion of the online store offering and international growth in flagship stores are quick and transparent.

Scheer PAS solution

Intelligent linking of all sales channels

The model-based integration approach enables processes to be optimised during ongoing business operations.

Our task: to expand Kneipp's online offering in various countries and to realise the entire process and system integration between the flagship stores in Germany and the USA.

Case study

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